Entries from August 2008

Another bank failure. What you need to know about protecting your funds in an uncertain economy.
Online Resources:
http://online.wsj.com/article/SB121997204578982051.html?mod=googlenews_wsj
http://burlingtonmeansbusiness.wordpress.com/2008/08/30/local-bank-goes-bust/
Categories: Banking · Investing
Tagged: 49506, 49507, 49546, bank closing, bank failure, bankruptcy, burlington free press, burlington means business, detroit free press, detroit new, detroit news, economy fails, fifth third, fifth third bank, founders trust, founders trust personal bank, general motors, gm, gm bankruptcy, http://burlingtonmeansbusiness.wordpress.com, http://www.burlingtonfreepress.com, http://www.freep.com, http://www.msu.edu, kwame kilpatrick, local bank, michigan economy, michigan state alumni, michigan state spartans, Michigan State University, MSU, msu club of mid michigan, msu club of west michigan, welcome college students, west michigan
Categories: Tips from the Pros
Tagged: 05401, 05446, 49546, 7 days, american dollar, american value, best deals, british pound, burlington free press, burlington means business, burlington vermont, currency, democratic national convention, dollar, financial planning, grand rapids, grand rapids mi, local business, local business growth, local business sales, michigan state, Michigan State University, online business, pound, save money, smart buys, stretching the dollar, www.7days.com, www.burlingtonfreepress.com
Put aside the professional image you have of yourself for the time being.
Inside all of us beats the heart of a fan. A fan unwilling to compromise their total, unquestioning loyalty to one school, one mascot. For those of us fortunate to have attended the finest public university in the country, we don the green and white.
Yes, I am that guy. I paint my face green and white for Michigan State football games. Then I tack on a few temporary tattoos for good measure. Should you even insinuate that Jeff Smoker did not get that last second pass off in time on the winning drive vs. U of M, I will dedicate the rest of the night destroying your credibility brick by brick (you, sir, are an unpatriotic Communist sympathizer!).
Spartans! Read on for Coach D’s latest and greatest predictions for the coming season, kicking off August 30th at California:
Mark Dantonio Eats Bears for Breakfast! … with a side of porridge and orange juice.
Sparty On!

Categories: Uncategorized
Tagged: 300, brian hoyer, cal bears, california, coach dantonio, detroit spartans, gary mescher, go green, go white, grand rapids spartans, green and white, incoming freshman, iron mountain, jeff smoker, joe mescher, lou anna simon, mark dantonio, meredith mescher, michigan state alumni, michigan state spartans, Michigan State University, Michigan State University Football, Michigan State University Football 2008, MSU, msu alumni association, msu cal august 30, msu club of mid michigan, msu club of wayne county, msu club of west michigan, msu fight song, MSU Football 2008, msu football 2008-2009, msu means business, ncaa college football, ncaa football 09, office of the president, spartan country, spartan football 2008, spartan football 2009, spartan marching band, spartan stadium, spartans, sparty, sparty on, tom izzo
Disturb Their Complacency
Selling value is not about being an order taker or looking for the short, quick money. Gaining an advantage out of college requires someone who cares enough to look beyond price and other smokescreens. Become a consultant, become an asset.
I’ve met with customers who complain, “your price is higher than the competition” to which I respond “our price is the highest, and that’s a good thing…”
Never take the bait when someone questions your price, it’s a bluff. If you fold and pander to them you’ve lost all respect and are added to the pile of ‘lowest price prospects’ (and there’s no such thing as the lowest price).
The customer meeting I describe just got better and better. Once we got past not being the lowest price I described the value in crafting a targeted advertisement with a message with STOPPING POWER!
Start thinking about your true value to a customer. Leave price to the people in that other pile.
Categories: Professional Development · local search · relationships
Tagged: 05401, 05402, 05403, 05446, 7 days, 802, ad age, ad sales, ad targeting, advertising age, burlington free press, burlington vermont, burlington vermont advertising, burlington vermont business, burlington vermont church street, burlington vermont shopping, church street, disturb complacency, local content, local search, mescher, Search Engine Marketing, Search Engine Optimization, SEM, SEO, vermont living, winning
108 Conservative, Michigan Catholics and Lutherans + Open Bar + Wedding Cake = Flailing Arms Fiasco.
I love my friend Mike, he’s the best friend a guy could ask for, I even told him so when he stood up as my best man when I was married 11 months ago. Perhaps being caught up in my own ‘Big Day’ blinded me to a certain fact:
Gathering a large group of white guys with their dates at a wedding is sure to result in some terrible dance moves that rival the ‘Walk-Off’ scene in the movie Zoolander. When I witnessed an overweight gentleman with a “Hi My name is Bill, your used car salesman” mustache swiveling his hips and pointing heavenward as he gyrated across the floor, I could feel my mouth drop and eyes widen.
Even my wife Casey couldn’t stop from laughing at this aspiring Michael Jackson in tight Sears issued pinstripes. Not to say there weren’t a few choice moves from the ladies. A group of single ladies bum-rushed the floor when ‘YMCA’ flooded the room.
With the popularity of the idea ‘Change’ taking hold this political season, let us vow to think twice before jumping into the ‘Electric Slide’ after one too many beers. No more singing to ourselves as we throw our arm skyward mimicking letters of the alphabet.
Watch an episode of ‘So You Think You Can Dance’, ask your younger cousin (you know, the popular one) for a few moves, and ensure the future of America never has to suffer the oppression of watching family members hot stepping to ‘Jungle Boogie’ ever again.
My name is Joe Mescher and I approved this message.
Categories: Valuable Lessons
Tagged: awful wedding dance, Barak Obama, change, change 2008, dance lessons, dance secrets, dancing, dancing with the stars, Election 2008, John McCain, McCain, michigan wedding, morrow wedding, Obama, So you think you can dance, terrible dancing, Vote 2008, vote for change, wedding, wedding dance, wedding style